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Channel: Luminous ROC » Ford Fiesta Movement
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The Essence of Branding – Case Study of The Gap

The Essence of Branding and Rule #1 of Marketing – when you have a logo that people recognize and that’s successful – You don’t change it – That is the essence of branding!  Actually it’s a state of...

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How much fits into a FORD FIESTA?

How much fits into a FORD FIESTA?  Still to this day I’m constantly asked this question.  I guess it’s because I still drive a 2011 squeeze green Fiesta.  I now drive the American version but I truly...

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